Jean Claude Harrari
Tel: +33 1 60 19 17 77
Dedicates
My first dedication is to
the one I married, without whom none of the presented experiences would
have been possible.
The second I send to those to whom I teach Practical Marketing. They gave
me a great hand at analyzing the data and at setting up methods.
As you know college is the only environment where you have time,
no strict deadlines, and no budget constraints.
Finally, to my clients and partners in business who taught me to always
be dynamic, open minded, and curious, in this funny type of job where
only those being short minded can still believe that they know something
for sure.
This is why I dedicate this book to Joelle, my college students and all the SOCORA partners.
To my Grandfather
Nadege Woods 
Nadege Woods Born in 1973 in France, Nadege has always had a traveler’s mind. After visiting over 25 countries in Europe and in Africa, and after completing her studies in France, she decided to further her education by entering the MBA Program at the University of Louisiana at Lafayette.
Since watching John Ford ride his horse into the sunset of the Mullissan Valley, she has dreamed of visiting the US to photograph its National Parks.
After fulfilling this passion, she would later fall in love with another American beauty. In 1999 Mickilon and Nadege were married at Faussee Point State Park.
Nadege currently teaches economics at Louisiana State University and she is finishing her Ph.D. in Economics.
Jean-Claude Harrari was born in Lyon,
France in 1935. He and his wife Joelle
have four children.
After graduating from Reims College of Business Administration (ESC
Reims, i.e. equivalent of a US MBA), he then received a Ph.D.
in Management at the Polytechnic Institute in Nancy, France.
During his university education he rode his motorcycle almost
all around the world, a trip where he was sponsored by businesses.
His passion for traveling continues today.
From a professional standpoint, he was first an export expert
for a car manufacturer, and then marketing director of
an American agency. In 1967 he founded his own company
of marketing consultants, which have conducted business
with international companies, institutions, and banks.
Jean-Claude Harrari was also an associate professor at
many universities and is still a member of the boards of a few companies.
He is “Chevalier” of the National Merit order (an official
French decoration) and owns & restores antique cars.
Publications Reading the following books written by J.C. Harrari is not a must though many of them are outdated… However just as examples : Bank and Financial Marketing (in French and in Spanish, Dalloz and Techniban editors) / Insurance Management (in French, Argues ed.) / New Traders (in French, Colmar Chamber. Of Commerce) / Vademecum du Marketing (in French, Jobs ed.) / and a few others.